This user created a TikTok account to document their entire process, from start to finish, of their film they are creating. Over time, the audience and expectations for this film will grow with it, since the viewers are seeing the whole thing being created. The audience may start growing impatient with the film, meaning the creator may start losing viewers due to time.
On their profile page, they connected their YouTube and Instagram social media, to grow their film viewership even more.
On videos, they use hashtags that will give the creator more viewers, for when people search specifically for those tags, like "short film". This also helps with the algorithm pushing the video onto more people's For You pages.
Using TikTok to promote your film is a high risk. Typically, however the first video you post on the site does (high or low views) will determine how the rest of the content you post will go. Meaning if you get high views on your first post, your content will be be pushed onto more pages. This isn't always the case, you can take yourself out of that rut and into the mainstream by posting at specific times, a lot of times during the day or using a ton of hashtags.

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