This Twitter user also documents other films and their daily life into their Twitter; they aren't like the other social media sites where it's purely just their own film. This can allow the viewers to gain a closer relationship with the director.
The post itself doesn't use hashtags, however, there are key words that people may search to find it, like "official trailer" or "short film". He also involves the names of the actors, which could be famous people and will encourage more people to watch the film because these actors are in it.
A summary of the film is added to give readers an understanding of what the film will be about and if they will want to watch it when it comes out.
In the Tweet itself, the trailer is embedded, rather than a link to go to some other site. Most readers would be more inclined to watch the trailer through Twitter, instead of opening a whole different site to view it.
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